Saturday, 18 March 2017

One company, two breweries

Two Finnish craft breweries, Saimaan Juomatehdas (based in Mikkeli) and Malmgard Brewery (based in Pernaja) were recently consolidated into MBH Breweries.

I know personally quite well the founders of these two breweries since they attended my craft brewing classes in Mustiala in mid 1990's prior to starting their commercial brewing. Furthermore, I have followed all the phases of the breweries in question up to now, at short distance.

Both breweries clearly have built their own distinctive countenance, especially when it comes to their respective beers on the whole, as well as the target groups, quality and general reputation of their beers, in particular.

Interestingly, it remains to be seen whether harmonization of the beers will follow. Thus will there be any degree of Saimaazation of the Malmgardian beers or the Malmgardzation of the Saimaa beers?!

No comments:

Post a Comment